Q4 2020 Performance of Fitness Apps in the UK on iOS

As the year 2020 came to a close, health and fitness apps on iOS in the United Kingdom saw various trends in user engagement. Data provided by Sensor Tower offers a glimpse into the performance of the top fitness and weight loss applications during the fourth quarter.

Fitbit: Health & Fitness maintained a steady presence with weekly revenue peaking at approximately $111K during the holiday season. Downloads for the app saw a significant spike in the week of December 21, reaching nearly 67K, while weekly active users climbed to around 279K by the year's end.

Luni's Fitness Coach - Workout Plan also experienced a revenue high in mid-December at over $27K. Its downloads reached their zenith in mid-October with over 31K new users, while weekly active users showed a general decline, dipping to around 22K towards the end of December.

Strava: Run, Bike, Hike, known for its social features among athletes, saw its highest revenue of over $130K in the week leading up to Christmas. The app's downloads hit a notable high of over 31K in the last week of December, and active users reached a peak of approximately 681K during the same period.

MyFitnessPal: Calorie Counter demonstrated consistent revenue throughout the quarter, with a slight increase to over $104K in the final week of 2020. Downloads saw a marked increase in the last week with over 26K new installs, and weekly active users surged to around 901K after a period of decline.

VeryFitPro, despite not generating revenue, had a noteworthy download spike in the week of December 21 with over 43K downloads. Weekly active users followed a similar pattern, reaching over 120K by the end of December.

For more detailed insights and analytics on app performance, Sensor Tower’s comprehensive reports provide an in-depth look at market trends and user behavior.